Social Media optimization is the media activity with the intent of attracting unique visitors to website content. SMO is one of the online methods of website optimization; the other method is SEO. In Social Media optimizations creates large number of groups of same taste and get business and promote our group thought community sites. Social Media Optimization is not limited to marketing and brand building. It’s an easiest method to increase traffic though of your quality content. There are two categories of SMO/Social SEO methods:

(a) Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos

(b) Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social
networking profiles

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